Why work with me?

1. What I Believe in: my values

Business is, at its core, a human endeavor. I believe that sustainable growth in Sales and Leadership only happens when we respect the dignity and potential of the individual. My approach is anchored in three core values:

  • Integrity: I provide honest, actionable advice. I only take on projects where I can truly add value

  • Pragmatism: Theory is only useful if it works on a Tuesday morning. Everything I do is designed for real-world application

  • Impact: My goal is not just to complete a project, but to leave your team significantly better than I found them

2. How I Work: client-centric & focused

I don’t believe in "off-the-shelf" solutions because every team has a unique DNA. My working style is designed to move beyond theory and into the actual fabric of your organization through three key pillars:

  • Deep collaboration: We do not just "talk" about change; we build it together. My approach is highly interactive and workshop-based, ensuring that solutions are co-created with the people who will actually use them.

  • Focused customisation: I pride myself on grasping the nuances of your business quickly. This allows me to design interventions that are specifically tailored to your industry, culture, and current challenges—never a generic template.

  • The "transfer lens”: The real work begins after the workshop ends. I prioritize long-term success through follow-up coaching and sparring, ensuring that new strategies don't stay in a PowerPoint deck but become sustainable daily habits.

3. How I differentiate: expertise in action

I bridge the gap between high-level theory and the "on-the-ground" reality.

  • In Consulting: I combine a strategy consultant’s mind with a practitioner’s heart. I design go-to-market strategies and organizational structures that can actually be operationalised. I empathize with the daily pressure of sales reps and leaders - hence I build frameworks they will actually want to use

  • In Training: I pride myself on high-context customisation. Usually, a brief call is enough for me to grasp the nuances of your business. As a strong, high-energy communicator, I run sessions that capture and keep attention, turning complex topics into engaging, actionable insights

  • In Coaching & Sparring: I bring a broad toolkit to the table. I am a Design Thinking and Systemic Business Coach, but I also hold certifications in OKR, Scrum, and SAFe. This technical agility, combined with high empathy, allows me to be a true sparring partner. I don’t just ask questions; I help you navigate the complexities of modern, agile business environments with confidence

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My certifications

Systemic Business Coach | Design Thinking Coach | OKR Coach | PSM I | Certified SAFe® 6 Agilist

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